Jim Beam x LA Dodgers
I oversaw every stage of Jim Beam’s Hispanic marketing campaign in collaboration with the Los Angeles Dodgers and Adrian Gonzalez. As creative lead, I guided the campaign from concept through completion - coordinating the production shoot in Los Angeles and designing all digital and print assets that drove the campaign’s launch.
Ideation, campaign strategy, script development, on-site production management, graphic design, web design, etc.
I was the creative lead involved in every aspect of the campaign: pre, during and post production day. Managing the client and videographers, assisting with the talent (Adrian Gonzalez) and designing all of the campaign materials: in-stadium, social media, OOH, retail, etc.
